Creative Direction & Packaging Design 

My client and I had several consultations based solely on minimal branding and the purpose behind what makes beauty brands a success in today’s society. I believe it’s all in the visuals as well as the tone of voice. She had wanted to keep everything subtle and aesthetically pleasing to the eye as well as deliver her brand message, which happened to be ‘Natural’.

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We worked on tones, colour palettes and shades we thought would resonate well with the concept of the brand. After taking a look at her ideas along with her mood board, we came up with a clean, simplistic approach.