With tote bags to gift cards, TSL's brand aesthetic was designed on the back of Nike's OG brand colourway HEX #FF6600, commonly used on the swoosh, OG Retro shoe boxes and throughout the brands history. This alone is a strong selling point, not only for the visual aspect but story telling has always been one of the key deciding factors when creating a brand.

Behind every brand should be a strong story that the consumer can either resonate with or revisit.